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W01 Development and GTM

The project objective was to create an unboxing and promotional video for our W01 Mobile Hotspot.

Project Overview

I worked with the project sponsor and VP of Sales to create a project charter or rather, a high-level view of what was needed. I then collected requirements, in this case I collected details on what the videos needed to show and convey to the customers. I then created a high-level schedule. Next, I started researching and interviewing film production companies that we could contract to do the filming and editing. Once I selected a vendor through our RFP and procurement process, I met with them to align resources and schedules. I then wrote a script and scheduled the film shoot. From there, I coordinated with the vendor to execute the project. As the shoot was happening, I managed and monitored the work to ensure the requirements were being met (and the footage being filmed would actually meet the requirements of our customers).

 

Once the filming was complete, I managed and monitored the editing schedule to ensure on-time delivery. After the first edit was complete, I monitored and controlled quality by engaging my stakeholders and determining any necessary edits. Once the final deliverables were accepted, I closed out the project by transferring all footage and raw data to our organization’s records and files.

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